Website Design Solutions for Your Business – how to make your website succeed!

There are several techniques that play a part in your websites success on the web. I feel it’s important that the website owner have an understanding of these techniques so you know what to look for if you feel your website is not ‘working to its best’ or if there is something missing from your website or you’re just about to get a website.

Who will be visiting your Website

The first place to start is by looking at who will be visiting your website. Based on these people, the website design will focus on colours, graphics and content placement that will be suited to these visitors. The point is to make these visitors feel like they are in the right place and decide to look further into your website for the information they may be seeking. For example,  a few bold primary colors are great for a children's website but probably will not work well for a financial institution.

Make an impression and be clear what your website is about

You only have about 3-5 seconds to make an impression on your visitors so you want to make it very clear what you do and this needs to be obvious on the first page of your website. This is where the visitor will think ‘Am I in the right place?’ and if so you need to direct them to the information they are seeking. You need to have really clear navigation and content so it is easy for your visitors to find what they are looking for.

Build trust with your visitors

The best way to build trust with your visitors is by providing them with information they are seeking. Information that is helpful and knowledgeable and that will benefit their life and their needs. People want to know how your products will benefit their life more than they want to know just about the features of a product. So write from your visitor’s perspective about the benefits and give examples of customer testimonials and be willing to give away free tips.

Have a purpose with your communication!

These things will make them want to stay on your website and they will begin to trust you and what your products can do for them. This is a very important key to a successful website.

Optimizing your content for search engines so your visitors can find you.

So looking at your visitors, we need to find out what terms they are typing in search engines to find your website. These terms are called ‘keywords’ and ‘key phrases.’ These keywords will play a big part in optimizing your website and understanding this market is a great key to being successful on the web. Read more about Search Engine Optimization …

Features to show off your products

Websites may need added features like galleries to show off your products or work. I’ve put a small image slide-show gallery option to the left of this text to show how it can help direct your visitors attention to where they may want to go or really to where you may want them to go. For the sake of showing you how it can draw attention I’ve put it there but I’m guessing you're hear about website design so don’t click on it and keep reading (on it or I’ll loose you to a different page!). There are a range of gallery options that can be used for personal multi-media shows, image galleries, as well as powerful business presentations.

Optimizing images on your website to improve your websites success.

Images are great to have on your website. They help show what your business is about and can make a website more visually appealing. However, if images are not optimized for the web (compressed), they can slow down each web page when loading. It can only take a few seconds too long for someone to get frustrated and move on so this is a very important part of your websites success.

Content Management Websites - Do you want to manage your website yourself?

These days most people are pretty up with technology but even if all you know how to do is use Word and the Internet then you can manage your own website yourself. This will save you time; no need to explain what you want to someone, have them do it and then have to check it’s correct, and money; you just do it yourself, no need to pay anyone.

Another plus side to managing your own website is that when you update your website, search engines become ‘interested’ in your website again. Every month or so search engines do the rounds checking web pages for new information and new sites and if your site hasn’t been updated they tend to get board and you can find your ‘PageRank’ dropping but when they see that a site has been updated they get interested and see you have more to say therefore helping you out in search engines like Google. Read more about content management websites …

Why not have a website with style – it really does make you look more professional.

I’m seeing more and more websites that just have a really modern feel to them that makes them look professional and this is a big focus of the Inspired Designs way. I love keeping up with the latest style but I too want to create a design that will last and not out-date. I’m not a fan of pop up’s and 'stuff' everywhere. It’s too distracting and not very attractive. My focus is creating a website that will be successful on the web for search engines and your visitors which in turn will lead to better sales but it will also look good doing it!

Client Feedback on their Inspired Designs experience

All my clients have been very happy with their website and the Inspired Designs experience. Here are just a few comments about their experience and success with their website.

My experience with Inspired Designs has been excellent! In the first month of my new website being live I have had over 2000 hits and without exception all feedback has been positive. Estee has been available for back up help and advice at anytime and has fixed issues created by my lack of experience quickly and without question.

We have used a large design company in the past and the Inspired Designs level of service far exceeded that of the other company as well as my own personal expectations.
Estee has the patience of a saint, and can teach with a clarity and simplicity that I find astounding. She works with you until you are truly able to understand and create your own personal vision for the web.

If you’re ready to get things happening or just have some questions please feel free to call me and we can work out a solution that will suit you and your budget. My rates are very reasonable.

My phone number is 0437 909 980 or fill in the details below and I will get back to you as soon as I can.

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