Link Building to help Improve your Website Ranking

Links to your website

Links from other websites is an important part of ranking well in search engines. Links from popular websites will pass on part of the PageRank to your site, helping your website rank higher in the search engines.

With link building it is not about quantity it is about QUALITY!

Search engines realized that ‘link swapping’ was going on - which is website owners gathering hundreds of links from unrelated websites to help boost their PageRank. Search engine algorithms were changed to not see this as an optimization of a website and therefore are of no use in PageRank.

The key is quality links from directories and websites that RELATE to your product!

Links - There is no harm is asking!

If you come across a website that has links on it to a similar business to your own but doesn't have anywhere to submit your website, find the contact us page and send them an email. Make it easy for them to put it on their website. Have the code ready to go so it's just a simple copy and paste for them but again make sure your code is keyword rich. This is very important!

Free Directories

Unless it's a directory that you know will help like The Yellow Pages and maybe a local directory there are many out there that are free. It's just a matter of time to search for them.

Trying searching in Google 'what you do' followed by 'directory.' I.e. 'fruit tree directory.' From here you can approach these directories and add your website to theirs - sometimes free or for a small fee and make sure you use Keyword rich text and ask that the link from their website be descriptive rather than just clicking on your website URL to get to your website. I.e. 'Quality fruit trees and products for all your garden needs.'

Local Directories

Get your website listed in your local directory. Type in Google 'Gympie Directory' or 'Sunshine Coast Directory.' Sometimes there is just a small fee to pay to get your business listing on their website often with a logo and write up but there are a lot out there that are free.

If you currently have a Yellow Pages ad or not it will be a good idea to pay a little extra for a Yellow Pages online ad. This will add a useful link to your website and these days may even be a better form of advertising then the actual Book itself. The free ad you get does not have a link to your website so by paying a little extra that link can be useful for contact details but also to improve the ranking on your website.

Summary of SEO and what you can do to improve your PageRank

  • First we need to figure out your keywords from your knowledge of your target market and then we need to check those words with Google Keywords.
  • With those keywords we then need to use them in your domain name if possible, page titles, headers, content, images and meta tags.
  • Then we need to look at links to your website from other relevant, high PageRank websites.
  • There are many more steps that can be done to improve your website PageRank but from what I have mention above – this is a great place to start and you will be well on your way to attracting more revenue.

PPC Google Adwords Advertising

To step it up a notch and be on Google's first page within a day read about Google Adwords PPC Advertising ...